NEWS & INSIGHT

L-EARNING’s

Blogs and content worth reading if you want to build your brand through earned media.

PR
Social Media

Cultural relevance: How KFC is keeping pace with the challengers

PR

Brand Storytelling: What Lifestyle Journalists Demand in 2026

PR

Women’s health marketing: How brands can build trust

PR

AI Search Is Changing: Why Earned Media Matters More Than Ever

PR

Earned Media: Why Christmas Starts in Summer

PR

AI, Earned Media and Brand Discoverability: What Marketers Need to Know

PR

Wellness sector under scrutiny: Why trust has never mattered more

PR

Brand opportunity: What football can teach us about low and no

PR

Brand Launch: Winning From Day One

PR

Brand communications: Five PR strategies for growth

Design
PR

Brand Building: What the Best Food Brands Do Differently

PR

Brand Communications: Selling Solutions

PR

Value Perception: Why Price Isn’t Everything

Design
PR

Brand Trust: The Secret To Successful Innovation

Design
PR

Own Label Rising: What Brands Need to Know

Design
PR

‘Little Treat’ Culture: Clever Branding That Works

PR

Nutrition Communications: The Power of Simplicity in a Complex Health Market

PR

The Creatine Boom: Why Communications Will Be Key

PR
Social Media

Wellness storytelling: Consistency that connects

PR

Nostalgia Marketing: How Brands Make Memories Matter

PR

Food Brand PR: How to Stay Relevant Long After Launch

PR

Drinks PR: The Spring Checklist for Winning Summer Media

PR

Messaging matters: How brands can keep low & no alcohol buzzing

PR

Crisis communications: The critical importance of visible action

PR

Spring reset: How food and drink brands can tap into seasonal optimism

PR
Social Media

Active Brand Community: Turning Followers into Loyal Advocates

PR

When headlines hit: The rising risk of food and drink crises

PR

Spring Reset: The PR Audit Every Wellness Brand Needs

PR

Wellness, Not Weight Loss: M&S’s Smart Shift

PR

Health Comms: Navigating the UPF Debate

PR

Heritage Reframed: How Drink Brands Innovate Without Losing Credibility

PR

Winning Attention: What Challenger Brands Needs To Know

PR

Festive to Focused: Why January Is a PR Opportunity (Not a Sales Cliff)

PR

Trade PR: From Coverage to Commercial Impact

PR

Christmas ads: Unwrapping the season’s standout creative

PR

Festive Influencing: What HFSS Brands Need to Know

PR

Fibremaxxing: How to Join a Trend Without Losing Credibility

PR

Christmas cut-through: Where smart ideas outshine big budgets

PR

Amplified Impact: Creating a Seamless Brand Story

PR

Trust, Training and Transformation: The wellness PR Lessons Behind Holland & Barrett’s Turnaround

PR

Gut Health: The Power of Credible Nutrition Storytelling

PR

Recipe for success: The PR Playbook for Drinks Brands

PR

Wellness Trends: Why PR is Integral to Authentic Brand Building

PR

Getting Longevity Right: How Brands Can Meet the New Consumer Mindset

PR

Back to the future: Why nostalgia can be the secret sauce

PR

Winning in self-care: Why strategy and PR matter more than ever

PR

Shelf appeal: Less about shouting, more about belonging?

PR

Why legacy brands are losing ground in the new wellness era

PR

Gen Z’s guide to alcohol moderation

Design
PR
Social Media

Launching a drinks brand in 2025? Here’s your drinks PR checklist

PR

The functional drinks boom: Why brands need PR that builds trust, not just buzz

PR
Social Media

How influencer strategies are evolving in Drinks PR

PR

Fresh focus: Is nutrient density the next frontier for fruit and veg?

PR

Sleigh the season: Win Christmas with smarter PR & influencers

PR

When the market grows but you don’t: How to win back demand with PR

PR

Earn Demand: Rethinking PR in a noisy market

PR

Less can be more: How to turn one story into 8 pieces of content

PR

The Power of insight: Why it’s essential in food & drink PR

PR

Fandom to fridge: why celebrity food brands are growing up (and what PR needs to know)

PR

Launching a food or drink brand: PR do’s and don’ts

PR

Owning authenticity: Why Gen Z Chooses Brands That Reflect Their Values

PR

Winning hearts and minds: How to engage your audience authentically

PR
Social Media

From hashtags to headlines: driving social and earned media impact

PR

Generation Me: What does health & longevity look like for Gen Z?

PR

Power of the past: how brands use nostalgia to build loyalty

PR

Trump’s tariffs: Turbocharging ‘brand Britfood’ abroad

PR

What can big brands learn from challenger brands?

PR
Social Media

Culture Jacking: When should brands jump in?

PR

Health or hoax: How food and drink brands can win back consumer trust?

PR

Podcast power: 5 podcasts to keep your PR skills sharp

PR

Banning junk food ads: Does it make a difference?

PR

Mood food: The 2025 mega trend

PR

Brief blueprint: How to write an agency brief

PR

PR pulse: How PR and marketing can get closer

PR

Green screen: 5 things to know about the Green Claims Code

PR

Press ahead: How to do seasonal campaigns without the gimmicks

PR

Meat-free: Too many enemies and out of ideas

PR

Merry Pressmas: 5 ways your brand can win this festive season

PR

Press forward: Become a food and drink news leader in 2025

Design
PR

Sustainability: Hairy Avocados; why Tesco missed a bit.

PR

Crisis management: How food businesses can stay ahead of crisis

PR
Social Media

Understanding PR for food start-ups in the age of rapid trends

PR

Effective PR Newsjacking: Don’t make it an own goal

Design
PR

Future-proofing your brand: 3 things to consider with Generation Alpha

PR

Is PR still relevant? And what exactly can it do for brands?

Design
PR

8 steps to a successful food & drink brand launch in the UK

PR

AI takeover: Can AI replace your agency network?

PR

Top 3 metrics for PR campaigns

PR
Social Media

Ozempic revolution: A wake-up call for the food industry

PR

COP28: Sustainability strategies for FMCG brands

PR

Christmas sandwich contest 2023

PR

PR stunts: A new era beckons

PR

B2B PR strategy: How to trade up

PR

Food PR Credibility: Getting research right.

PR

Long life PR: The power of food PR

PR
Social Media

Influencer Marketing: Influencers on demand

Design
PR
Social Media

Brand Loyalty: Should KFC worry about Popeyes’ taking flight?