Recipe for success: The PR Playbook for Drinks Brands

The drinks market is fizzing, from craft gins to quirky cocktails, every brand wants a sip of the spotlight. But standing out? That takes more than a great bottle design or clever tagline. It takes smart storytelling and a media savvy drinks PR team that knows how to get your brand noticed.

That’s where Nexus PR can be your go-to crew for pouring media coverage success into drink brands.

Why is media coverage the secret ingredient?

A great product is just the start. The magic happens when journalists pick up your story and shout about it to their audiences. This kind of media buzz builds trust, boosts brand love, and gets bottles flying off shelves.

Four Ps of our PR cocktail

We don’t just wait for media to come knocking. We’re always ready with:

• Prepared: Spotting juicy news angles and trends before anyone else.
• Personal: Knowing the right journalists and serving them what they really want.
• Purposeful: Quick, helpful, and reliable content – because timing is everything.
• Participative: Jumping into the news cycle like pros, keeping your brand front and centre.

This approach means we’re not just reactive – we’re proactive and always one step ahead.

How we shake, stir & serve your story

• Crafting clear messaging – like the perfect cocktail, your brand’s story needs the right ingredients to stand out and leave a lasting impression.
• Mapping out a news roadmap – we mix in timely launches and angles to keep the buzz flowing steadily, ensuring your brand stays top of mind all year round.
• Preparing media-ready spokespeople – our trained voices are like master bartenders, confidently pouring your story across TV, radio, and podcasts with flair.
• Securing speaking slots and feature opportunities – we open doors to the best platforms where your brand can be the star cocktail of the show.
• Opinion pieces and newsjacking – we expertly garnish your coverage by tapping into trending conversations and giving your brand a fresh twist that grabs attention.

Proof is in the pour

Nexus has a knack for crafting standout campaigns, something that is clear in our work with Bumbu Rum. Our creative “Get your G.O.A.T on” activation, which included a pop-up tattoo parlour and influencer collaborations, generated an impressive 183m media impressions and a social reach of 3m. This campaign not only boosted brand awareness but created genuine buzz in a crowded market.

Want your drink brand to be the next big thing? Let’s chat. Nexus PR is here to pour the perfect PR cocktail for your success.

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