Introduction to Nexus

We’re Nexus, a PR and marketing agency based in London, working with lifestyle, food and drink brands. We believe everything is an opportunity to EARN IT. from new product launches to the big campaign, whether it’s through public relations, social, creative, advertising, experience, or influencers.

We’re a London-based PR agency that gets marketing or a marketing agency that gets PR, either way it’s rare, and means that we deliver results, not just reports.

Founded in London in 1979 by industry legend, Jonathan Choat, and still independent, we’ve built one of the world’s most effective food quality marks, helped launch the five a day campaign, successfully established countless start-ups and made even the dustiest brands relevant again.

What Sets Nexus PR Apart

Nexus deploys a wide range of communication strategies including powerful creative strategy, brand activations, product placement, original research, data led press releases, founder stories, crisis management, business and financial stories, creative campaigns, reactive commentary, media training, internal communications programs, media events, brand partnerships and influencer campaigns.

Our expertise extends through the food and beverage supply chain, from producing, manufacturing, packaging, brand development, category management, new food and beverage categories, on-trade hospitality, foodservice, wholesaling and retailing. This gives Nexus a unique understanding of the complex challenges faced by businesses and how media relations can transform perception, embed trust with target media and influence key decision makers.

The work we do regularly sees our clients featured by respected branded media such as Sky News, BBC World Service, The Guardian, Telegraph, LadBible and GQ magazine. It also drives significant organic traction across social and influencer channels. And, importantly after 40 years, our relationships with key B2B media titles such as The Grocer, The Spirits Business, The Drinks Business, Decanter, Harper’s Wine & Spirit, Pub & Bar, Restaurant Magazine, Food Manufacturer, The Caterer, Marketing Week and Campaign Magazine are unrivalled. Trade media remains exceptionally influential to drive listings and as a research source for national journalists and London-based media like Metro, Evening Standard, The Times, City A.M, ITV News London.

Understanding the London PR Scene

London’s dynamic media scene is a bustling hub where food and drink brands can shine. With a diverse array of newspapers, magazines, blogs and digital platforms, London offers ample opportunities for brands to connect with hungry audiences. From renowned publications like Time Out and The Evening Standard, to niche food blogs, Nexus specialises in connecting food and drink brands with this diverse array of media platforms, leveraging our extensive network of journalists, bloggers and influencers to secure impactful coverage. With a finger on the pulse of London’s vibrant food scene, we craft compelling narratives that resonate with audiences, driving visibility and engagement for our clients. With London’s status as a global culinary capital, media outlets here have a keen appetite for innovative food and drink stories.

The Nexus team can help you uncover the most relevant brand angle, craft the right messages and build relationships with the right journalists. It is critical to ensure that whether a business announcement, product launch, CSR initiative, colleague strategy or creative campaign – your business is positioned correctly with the media in a way that is relevant to the UK market.

Nexus’ Key Services

Nexus work with some of the UK and London’s leading food, drink and lifestyle brands to deliver 360-degree PR strategies across trade media, consumer news, business titles, digital media, podcasts, influencers, social, national and international broadcast platforms. Underpinning our PR approach are two core drivers – relevance and originality; we call this EARN IT. thinking. Our EARN IT. strategies shift attitudes, change behaviours and do good. We inspire journalists to write, influencers to post and customers and colleagues to share.

Good media relations drives discovery, SEO authority and deeper emotional relationships with decision makers and consumers through brand building. The power of endorsement from a trusted third party can have game changing significance. We’ve built brands like Meatless Farm from a pack to a powerhouse in the plant-based category using our 360 EARN IT. methodology.

However, public relations is bigger than media relations, it is a way of thinking that aims to drive conversation about your brand and make it relevant to culture. Our 360-degree approach to earned media means that we look to explode ideas and initiatives across several channels – from influencers, brand ambassadors, impact advertising, experiential activations and brand partnerships.

360PR

Context is king. We help brands be alive in real time – our approach capitalises on rapid brand opportunities alongside keeping a relentless focus on the long-term health of brand reputation. Our original ideas always earn organic engagement, whether it’s egg powered Olympians, the UK’s first plant-based drive thru, peer reviewed nutritional research or crisis management.

• Strategy and planning
• Message development
• Creative Brand PR
• National media
• Product placement
• Experiential
• Retail trade PR
• Foodservice PR
• Crisis management
• LinkedIn and digital PR

Influencers and Social

Influencers and social can be highly effective channels for big and scale up brands if activated effectively. We spend a huge amount of energy and resource to identify effective creator partners, validating audience data and assessing engagement. Alongside this we develop crisp social strategies that ensure outreach converts into brand followers, delivering instant and future demand.

• Content Strategy and planning
• Influencer campaigns
• In-house content creation
• Creative development
• Fast advertising/Reactive
• Search based insight
• Recipe development
• Community management

Strategy

What will make your brand relevant? We understand consumers, retail, business and foodservice audiences, and live and breathe all things food, drink, lifestyle and the news. Underpinned by insight, intuition and context, our creative EARN IT. strategies craft brand positions that lead to leaps in growth and deliver real business results.

• Quantitative and Qualitative research
• Employee engagement
• Proposition development
• EARN IT. positioning
• Creative concepts
• Channel strategy
• Environmental and CSR
• Crisis planning

Brand and Design

Nexus Create is our design and content division, a purpose-built food, drink and lifestyle studio that can deliver “fast advertising” social video, photography, illustration and entire visual identities for brands. Looking good can mean the difference between winning and losing relevance. The studio makes hundreds of pieces of content a month that reach millions of consumers. 

• Naming and concepts
• Visual Branding
• Web and digital
• TikTok, Instagram and YouTube shorts
• Advertising
• Packaging design
• Photography and animation
• Print and POS

Case Studies: Nexus PR in action in London

Don’t melt David

Nexus was briefed to dramatize the issue of climate change through creativity not painful worthiness.

We worked with experts to calculate the amount of ice an average UK consumer melts in two weeks. This amount of ice was used to create a giant ice bust of Sir David Attenborough at London’s Southbank and to mark the launch of Tenzing’s sustainability initiative, Take Action. This delivered the national picture story for print, online and broadcast.

Our “Don’t melt David” activation for Tenzing natural energy drink cut through across nationals and trade, even aiding the brand in securing a long-desired listing with Waitrose.

Get your G.O.A.T on

We developed and launched “Get your G.O.A.T on”, a campaign designed to drive social currency and news for Bumbu rum in the UK. To celebrate “being your own G.O.A.T” we opened a pop-up tattoo parlour at renowned Femme Fatale in East London offering free Bumbu-inspired tattoos to its most devoted UK fans by celebrity tattoo artist and TV star Grace Neutral.

The event was hosted by credible and influencer London-based DJs including DJ Sian (BBC 1Xtra) and DJ Henriie (Kiss FM), with the Bumbu portfolio served in shots and cocktails.

To support the campaign, we secured a stream of national coverage through an always-on press office and implemented a creative influencer strategy to turn relevant creators into our advocates. The campaign earned 183m reach and 43 media articles across key national and London-based media titles and achieved a 3m social reach across leading drink and lifestyle influencers across the campaign.

Why choose Nexus PR?

Nexus is a London-based agency that has been making food, drink and lifestyle brands relevant to consumers, retail decision makers and the foodservice community for over 40 years, through PR and marketing.