Just a few of what we do.

Bella Italia

Live for the Good Aaaahh’s

Protect against declining footfall, grow brand awareness and drive bookings.

41.2m

Impressions

12%

Preserved sales in target sites

178,900

Influencer reach

Tenpin

Game On

Make Tenpin relevant to Gen Z without alienating families.

68%

Appeal

NEW

Brand Strategy

NEW

Brand Guidelines

Banana Tree

Tapping into tastemakers

Drive footfall to new Covent Garden venue.

1m+

Influencer impressions

4%

Ave. engagement rate

Introduction

At Nexus, we live and breathe hospitality – from supporting leading restaurant groups and leisure destinations, to helping food and drink brands earn their place on menus and drinks lists. We specialise in hospitality PR from both sides of the table: building consumer buzz for venues, and delivering trade PR that gets products noticed by chefs, buyers and decision-makers across foodservice. We bring sector insight, creativity and media relationships that make a measurable impact.

We’ve worked with some of the UK’s most recognised hospitality names, including Tenpin and Bella Italia, and supported challenger brands and new market entrants to scale awareness and drive footfall. Nexus’ EARN IT. approach – built on relevance and originality – ensures our clients stay top of mind in a sector driven by reputation, experience and constant reinvention.

Understanding Hospitality PR?

The hospitality sector is diverse and fast-moving. Our experience spans the full hospitality value chain: from venue operators and franchised restaurant groups, through to wholesalers and suppliers. We understand the complexities of consumer behaviours, seasonality, staffing, regulation, ESG pressures, pricing and customer experience – and how PR can support each of these. Whether your goal is to boost weekend covers, launch a loyalty app, manage a site closure or reposition a brand to appeal to a new demographic – Nexus delivers strategies that resonate with guests and stakeholders alike.

PR That Drives Footfall, Loyalty and Listings

PR in hospitality is about more than exposure – it’s about being part of culture and conversation. It’s about delivering relevance when people are deciding how, where and why to spend their leisure time and money. Our campaigns work across earned media, influencers, and experiential activations to get brands in front of the right audiences at the right moment – be that in the news cycle, on TikTok or through trusted publications. We’ve helped brands win prime-time coverage, fill venues and position themselves for investment and expansion.

We also know how vital trade media is in the hospitality world – both to drive B2B reputation and as a key information source for buyers, franchisees, landlords and journalists. Our deep relationships with titles like The Caterer, Morning Advertiser, and Restaurant Magazine mean we secure high-impact trade coverage with authority and consistency.

Launching Brands and Campaigns That Stick

Our Hospitality PR work doesn’t stop at press releases. We lead on brand positioning, campaign development, content creation, thought leadership and media training. We build full-service comms programmes across influencer marketing, expert commentary, digital storytelling, social media strategy, and experiential PR.

For example, our work with Tenpin helped the business reframe itself from a legacy bowling chain into a dynamic entertainment brand, boosting relevance and appeal across new and younger audiences.

Managing Crisis and Safeguarding Reputation

Hospitality businesses face a unique set of reputation risks – from food hygiene concerns, staff issues and pricing controversy to supply chain shortages, social backlash and online reviews. Our team is trusted by household-name brands to manage high-pressure situations with speed, strategy and discretion. Our crisis communication framework is stress-tested and scalable.

Influencer Strategy That Connects With Real Audiences

Influencers are a crucial part of the hospitality discovery journey – from foodies and travel creators to family-focused TikTokers. But for Nexus, influencer marketing is never treated in isolation. Our influencer strategies are tightly integrated into our broader PR programmes – delivering reach, relevance and authenticity. We use a mix of hard data (reach, audience geography, impressions) and soft data (tone, fit, history of brand partnerships) to identify creators who deliver real impact. Our access to industry tools and long-standing creator relationships gives our clients a distinctive edge over conventional influencer-only agencies.

Data, Insight and Digital Measurement

We don’t believe in PR without proof. That’s why we use a wide range of digital and insight tools to measure the impact of our campaigns – from social reach, sentiment and share of voice to branded search lift and bookings. Hospitality PR has changed – and now, it’s more measurable than ever. Our understanding of digital media weighting, media influence, and influencer ROI ensures we track the outcomes that matter, not just outputs. Whether it’s improving booking conversion rates, driving online reviews, or increasing brand visibility, we align PR KPIs to commercial goals.

Future Trends in Hospitality PR

TThe sector is shifting – fast. Rising costs, changing customer expectations, evolving dietary trends and an explosion of digital discovery mean hospitality brands need to stay nimble and newsworthy. TikTok, reels and creator-led content are now central to how audiences discover and evaluate experiences. Editorial content is increasingly influenced by UGC, customer stories and brand purpose. Sustainability is no longer optional – it’s a consumer expectation and media prerequisite.

We also support food and drink brands looking to break into hospitality menus and foodservice listings. From challenger brands targeting casual dining groups to scale-ups seeking distribution through pub chains, QSRs or hotel groups, our B2B campaigns help products stand out to chefs, buyers and decision-makers. We tell commercial, credible stories across trade media, digital platforms, events and influencer collaborations – from NPD to ESG credentials. Whether it’s a new plant-based range, premium mixer or tech-led ordering solution, we help brands earn attention in a crowded foodservice space.

Nexus helps hospitality brands – and those seeking to serve them – navigate this landscape. Our EARN IT. thinking ensures clients don’t just react to change, they help lead it.

Conclusion

PR is an essential tool for hospitality brands seeking to grow, adapt and stay relevant. At Nexus, we’ve spent decades shaping reputations, launching venues, supporting rollouts, managing crises and delivering results across the UK’s hospitality landscape. From restaurant groups to entertainment venues, we deliver the strategies and stories that keep your brand front of mind and ahead of the curve.

Whether you’re a venue looking to increase footfall, or a supplier wanting to earn your place on the menu, our campaigns are built to influence the people who matter. We understand hospitality from both sides of the table – and we know how to turn brand stories into awareness, action and commercial results.