National media, including prominent news organisations, publications, television networks, radio stations and online platforms, has the power to drive discoverability and place your brand in front of millions of potential customers. At Nexus, we know earned media coverage in these highly sought-after channels is widely regarded as one of the most trusted and effective forms of marketing. We’ve been building relationships with key journalists for over 40 years to enable brands to amplify their messaging and establish credibility on a national scale. This endorsement from respected sources instils confidence in consumers, leading to increased trust and loyalty towards the brand.

We’ve been working with the British egg industry for almost 40 years, following the salmonella crisis of 1988 which nearly decimated the industry. National media has been a crucial tool in rebuilding consumer confidence and trust in British eggs. From dispelling health myths through to recipe inspiration, we’ve worked with the national media to re-establish the  reputation of British eggs. 

National media exposure can also spark widespread conversation and interest in a brand, generating buzz and excitement. In today’s digital age, where news travels at the speed of light, a single mention in national media can catalyse viral attention, driving traffic to the brand’s platforms, boosting engagement and driving SEO.

Securing coverage in national media outlets is essential for food and drink brands seeking to amplify their message and reach a broader audience. It not only enhances brand visibility and credibility but also generates excitement and interest, ultimately contributing to the success and growth of the brand.