British Lion Eggs

EARN IT. Strategy

Position eggs as the natural wonder-food through scientific
research and relevant credible voices.

We partnered with Britain’s favourite diver, Dad and foodie, Tom Daley, to demonstrate the health benefits of eggs from the perspective of an Olympic athlete who also hosts his own food channel on YouTube. Content was created to run on Tom’s own channels with over 2m viewers as well as British Lion eggs’ own. Tom also featured in a series of media interviews about his life, diet and training.

Carefully selected collaborations with Mob Kitchen and Jessy Ware’s Table Manners supported audience targeting and new levels of messaging around nutrition and protein.

Earned