Banana Tree
Tapping into tastemakers
Drive footfall to new Covent Garden venue.
The Challenge
EARN IT. Strategy
To drive footfall for Banana Tree’s Covent Garden launch, Nexus targeted Gen Z and millennial foodies by partnering with top London creators. Their engaging content, combined with strategic social media support on Banana Tree’s Instagram and TikTok, generated buzz and excitement around the opening.
Earned
1m+
Influencer impressions
4%
Ave. engagement rate
