Our team stays on top of news cycles, social media trends and cultural moments. We identify opportunities for brands to authentically insert themselves into conversations and engage with audiences in meaningful ways, including real-time marketing and newsjacking.

With consumer preferences and trends constantly shifting, brands must be agile and responsive to stay relevant. Fast advertising allows brands to swiftly adapt their messaging and creative content to align with current events, cultural moments, or emerging trends, ensuring that their campaigns remain timely and resonate with their audience.

We led a number of fast advertising/reactive initiatives whilst working with Meatless Farm. For example, as the European Union was debating whether sausages should be called tubes or not – we took some sausage dogs down to the House of Commons for a mini protest. Not only did this bring a relatively new brand alive for consumers, it drove widespread media coverage and social engagement.

By embracing fast advertising and reactive strategies, brands can maximise their impact and drive social engagement.