Product placement builds brand recognition and familiarity. We help brands seamlessly incorporate products into various forms of media, providing exposure to a wide audience and allowing brands to showcase their offerings in a natural context. Whilst it might not seem like the sexier side of comms, it provides a drum beat of exposure for a brand. These media reviews and recommendations can also be used on marketing assets from packaging through to a brand’s website.

By strategically placing products in relevant media content, brands can increase recognition, credibility and long-term visibility, ultimately driving sales and fostering brand loyalty. We’ve led many of these opportunities across a number of our clients, from established brands through to new brands with new products. A great example of this is our work with Meatless Farm, where we always underpinned the campaigns and creative activations with a consistent product placement programme. This enabled us to further drive awareness around the brand’s taste credentials, across a targeted audience. For this brand in particular, the perception around taste was one of its biggest challenges and overcoming this through repeated product placement coverage was key.