In an era dominated by social media and real-time communication, public relations has evolved beyond its traditional roots to incorporate a wide range of marketing strategies and business tactics. From digital storytelling and profiling to influencer partnerships, modern Creative Brand PR is more dynamic and diverse than ever before.

We leverage a blend of original EARN IT. thinking and strategic communication to amplify brand messages, engage audiences and cultivate meaningful connections with the media and customers, so your brand can stand out from the crowd.

Our work with TENZING, creating its Don’t Melt David activation is a brilliant example of how PR can deliver reputationally and commercially, without sacrificing creativity. We created a giant ice sculpture of David Attenborough’s head on London’s Southbank. This represented the amount of ice each UK adult melts of Arctic ice every two weeks. We helped the brand launch its sustainability pledge in a creative, engaging way. Not only did it secure over 42m media impressions, including national and broadcast coverage, it also secured the brand a listing with Waitrose.

Creative Brand PR is the secret ingredient that elevates food and drink brands from good to great. By embracing creativity in PR strategies, brands can captivate consumers, forge lasting connections and carve out a meaningful presence in the hearts and minds of their audience.