Deli Kitchen
Great British Makeaway
Support sales during period of squeezed consumer spending.
The Challenge
EARN IT. Strategy
Use down to earth creators and partners to connect Deli Kitchen with audiences who are being forced to make tough choices on the household budget.
We put together eccentric combo What Willy Cooks and Stavros Flatley to create organic and paid content. The channel execution targeted millennial food audiences through YouTube advertising, point of sale, proximity outdoor and influencers, including MOB Kitchen.
Earned
3.3m
Outdoor impressions
+600%
Website visits
780k
Social impressions
