Prolongevity
Combatting a health crisis
Raise awareness of ProLongevity’s unique service.
The Challenge
EARN IT. Strategy
Increase visibility and understanding of unknown personalised service which analyses biometric data, offers precision nutrition and provides individual health professional support.
Four-month campaign to leverage news agenda around diabetes and obesity crisis to demonstrate how service could transform the health of the estimated 14 million people in the UK who are prediabetic and 4.3 million people already living with the condition.
Earned
176m
PR reach
26
Media articles
1
National media trial