Oddlygood

EARN IT. Strategy

Curated an impactful strategy to drive brand awareness and product trial for Oddlygood®, as it sponsored the world’s quirkiest sporting events around the world, during the hype of the Olympics.

Through trade and national consumer media coverage, we solidified Oddlygood’s stake in the ground as a brand committed to ‘making odd the new norm’ – with a focus on its sponsorship of The World Toe Wrestling Championship – to millions across the UK.

This was supported by content creation and product sampling at the event.

Earned