Meatless Farm
M*** F*** Sausage Roll Machine
Launch Meatless Farm sausage rolls driving trial and coverage.
The Challenge
EARN IT. Strategy
Build hype amongst existing fans launching as an April Fools joke.
The media planning for this activation started at the beginning of the year, we teased a mock-up of a sausage roll vending machine on social media for April Fools day. The comments rolled in (excuse the pun) and the public were calling for their dreams to be made true. So, we created a giant sausage roll vending machine and put it on London’s Southbank.
Earned
12m+
Media reach
110k
Organic influencer reach
6%
Engagement
