Meatless Farm
M*** F*** Jerk Joint

Claim a significant share of voice in Veganuary.
The Challenge
EARN IT. Strategy
Challenge meaty culture through creativity.
We put Meatless Farm’s chicken at the heart of the campaign and partnered with legend Levi Roots’ to develop a signature Jerk Chicken serve. To drive news and social conversation we created the M*** F*** Jerk Joint, a unique brand experience to engage media, influencers and consumers.
Earned
21.6m+
PR reach
458.9k
Influencer reach
+300%
Increase in branded search



