Luc Belaire

Self-made List

Hype Luc Belaire to seed cult status and secure on and off trade listings.

The Challenge
EARN IT. Strategy

With a predominantly female audience, we put the spotlight on a female-only list of amazing young women redefining what it means to be self-made in the social media age. We drove brand awareness of Luc Belaire across PR and social by launching the UK’s first-ever Self-Made List.

An intimate launch event was hosted to celebrate these talented people with a tasting event, networking and a keynote speech from women’s influencer Adeola Patronne.

Earned
5.1m+
Media reach
4.8m
Social reach
39
Media articles inc London Evening Standard