Glebe Farm
Provenance in plant based
Drive brand awareness & steal market share of existing oat milk drinkers.
The Challenge
EARN IT. Strategy
Magnify the news insight that most plant milk is imported and champion British Oat milk as the answer to sustainability and quality.
To do this we created the Plant based provenance report as a foundation for all comms. This research was executed through an outdoor arrivals board, the PureOaty partnership program and an ongoing PR, social and creator program that delivered to existing oat milk drinkers and retail trade audiences.
Earned
33m
Earned reach
6.6m
Social impressions
1x
Wholesale listing
108%
Average social engagement
