Earth & Wheat
The Clean Plate Report
Communicate the brand’s quality produce and sustainable offer through an experiential content opportunity.
The Challenge
EARN IT. Strategy
We helped Earth & Wheat communicate its sustainability offer and launch its combined bread and veg box. The Clean Plate Report used owned research and delved into the food waste ‘culture’ in the UK with insight from Dr Joseph Poore. We invited media and creators passionate about the issue to a Rescued Supper Club at Spring, London to enjoy a menu of rescued ingredients.
• Strategy
• Owned research
• Credible data
• Influencer
• Experiential
• Social media
• Content
Earned
1.5m+
Impressions
550k
Engagements
38
Pieces of content
