Bumbu Rum
Bumbu Skate Off Influencer Program
Driving hype, awareness and product trial through influencers, whilst launching its limited-edition skateboards.
The Challenge
EARN IT. Strategy
An influencer strategy that engaged top lifestyle and skateboarding influencers across the UK, through gifting exclusive Lil Wayne skateboards (with Bumbu product), paid partnerships and a launch event.
Influencers’ organic and paid posts across Instagram and TikTok positioned Bumbu as a culturally-relevant taste maker during hype around ‘Go Skateboarding Day’, UK’s booming skateboarding scene and skateboarding at Olympics ’24.
Earned
2.7m
Social reach
150
Social posts
40
Influencers engaged
200
Event attendees
