British Lion Eggs – Pride Hub
The Pride Hub
Drive awareness of British Lion eggs and increase engagement with inspiring egg recipe content across Instagram and TikTok.
The Challenge
EARN IT. Strategy
The Pride Hub was created to connect British Lion Eggs with a group of foodie influencers and work with them to show how quick, nutritious, and affordable eggs are to cook with. They encouraged consumers to ‘Look for the Lion’, from egg hacks to viral TikTok recipes.
Earned
67m
Video views
16k+
Followers
4.1k+
Purchases
16%
Engagement rate
