British Lion Eggs

EARN IT. Strategy

Campaign budget restrictions do not always allow for household names as spokespeople. But canny selection of partners can still provide traction with the media.

For a recent campaign on parental pressures at mealtimes, who better than hard-working market trader and father of 3 under 3, Tom Skinner, of Apprentice fame. His seamless delivery of no-nonsense practical advice for affordable quick and healthy meals that anyone could make using eggs landed 123 pieces of broadcast coverage reaching 4.5m.

To translate chef tips to everyday life, Michelin-star chef Sally Abe achieved media cut through, generating 11 articles across mainstream online and print media showing how anyone could elevate their everyday meals by using simple expert hacks.

Earned