Bertinet Bakery

EARN IT. Strategy

To grow advocacy, we utilised brand partners to deliver the authentic, real sourdough message and engage the foodie, family and health audiences.

This included reactive opportunities. Off the back of a September heatwave, we worked with a top sandwich influencer to create a toastie using the sun. This was reposted by Channing Tatum to his +16m followers. In response, we created the infamous ‘Channing Toastum’ across social channels, following his engagement news.

To further drive discoverability, we created two challenge kits which were sent to 30 influencers at key brand moments.

Earned