Bertinet Bakery
Social Activations
Drive consumer awareness and engagement on Instagram & TikTok, educating on authentic sourdough and inspiring foodies.
The Challenge
EARN IT. Strategy
Be the destination for authentic, real sourdough lovers.
We developed a new personality for the brand and tapped into trending content and news/calendar hooks to drive discoverability. This included the UK’s first sourdough Gingerbread house for Christmas and using a heatwave to create a toastie. To accelerate advocacy, we deployed creator partnerships whilst garnering an A-list following – our heatwave toastie was re-shared by Channing Tatum to his 16m followers.
Earned
6k
New followers
500k+
Accounts reached
7.1%
Ave. engagement rate
800k
Media reach
