Bertinet Bakery

EARN IT. Strategy

We developed a media strategy that would help the brand reconnect with consumers and support its NPD launch. We launched the UK’s first-ever giant breakfast in bed experience, on London’s Southbank.

Launched just ahead of the clocks going back, the pop-up was designed to get people making the most of an extra hour in bed. This followed research revealing that the weekend “lie-in” has become a rarity, with 65% of Brits reporting to wake up before 9am on a. Sunday. We developed content across IG & TT, invited influencers down and drove media coverage.

Earned