British Lion Eggs

EARN IT. Strategy

Develop a powerful call to action; “Ask for the Lion”, backed up by consumer research and with the support of credible EHO professionals on broader food safety issues. 

The research showed overwhelming consumer support for British Lion Eggs in foodservice. The story was made actionable for operators by demonstrating that “score on the door’ hygiene ratings could also be affected by egg sourcing policies. We launched the campaign through trade media and direct customer briefings across the supply chain.

Earned