Faustino

EARN IT. Strategy

Getting wine drinkers to trade up in a category dominated by one major player meant we needed to build Faustino’s reputation as the trusted aspirational wine brand at the centre of shareable moments.

We developed insight into habits and gaps at dinner parties and the trend of hosting friends at home instead of going out. Using this, we created the ultimate ‘in in’ dining experience hosted by Faustino and provided tips to media and influencers. We also created ‘in in’ kits for influencers to create their own dining experience at home.

Earned