Wadworth
Freehouse Thinking
Redesign Wadworth’s core beer range to make it relevant to new drinkers
The Challenge
EARN IT. Strategy
We conducted an extensive research program, to inform and allow us to create an overarching proposition for Wadworth, alongside growth customers segments and aligned beer brand propositions and creative briefs.
We re-designed all three heritage brands across packaged and on-trade formats, created brand worlds and managed through to final production.
Delivering
• On and off trade packaging
• Brand world & ToV
• Glassware
• Photography and film
• Digital assets
