Meatless Farm

EARN IT. Strategy

Challenge the cultural ritual of meat by making the everyday meatless.

We collaboratively developed the overall M*** F*** campaign with the drive thru as the news activation. We partnered with cult street food brand, Mother Flipper, and overhauled a central London site to create the experience.

We pre-launched to media announcing the opening & again on launch day with further outreach. Resulting in two widespread coverage hits. Extending the conversation with key audiences through unpaid UGC.

Earned