Bernard Matthews

EARN IT. Strategy

We launched the iconic and improved Turkey Twizzlers through PR and social driving a mood of joy, love and nostalgia that resulted in an instant sales impact.

Our creative platform cheekily billed it as The Comeback of the Century. We teased the launch with a video, followed by a mass media outreach, plus social and influencer support. We even erected a giant golden Turkey Twizzler statue at the home of Bernard Matthews which drove further media opportunity.

Earned