Bumbu
Get your G.O.A.T on
Drive brand awareness of cult spirits brand Bumbu Rum to increase growth and listings.
The Challenge
EARN IT. Strategy
We developed and launched “Get your G.O.A.T on”, a campaign designed to drive social currency and news. To celebrate “being your own G.O.A.T” we opened a pop-up tattoo parlour at renowned Femme Fatale offering free Bumbu-inspired tattoos to its most devoted fans by celebrity tattoo artist and TV star Grace Neutral.
The event was hosted by DJs DJ Sian (BBC 1Xtra) and DJ Henriie (Kiss FM), with the Bumbu portfolio served in shots and cocktails.
To support the campaign, we secured a stream of national coverage through an always-on press office and implemented a creative influencer strategy to turn relevant creators into our advocates.
Earned
183m
Media Impressions
43
Media articles
3m
Social reach
