Edinburgh Gin
Wonder-filled Gin
Driving awareness of Edinburgh Gin and its new distillery through a strategic media and influencer campaign to maximise exposure and engagement.
The Challenge
EARN IT. Strategy
To capitalise on Gen Z’s growing interest in mindful drinking, we launched Edinburgh Gin’s new Raspberry Collins Cocktail Can (2% ABV) just in time for peak festival season. The launch formed the centrepiece of a wider campaign targeting summer occasions and the moderation trend.
We generated buzz across both consumer and trade press, aligning the product with the rising popularity of spritz-style serves. By spotlighting Edinburgh Gin’s rich heritage, its use of exceptional ingredients, and vibrant flavour profiles, the campaign successfully positioned the brand at the heart of social moments.
Earned
175m
PR reach
115
Media articles
1
National broadcast
