Chromozoom
Making positivechange, today
Introduce Chromozoom as the go-to DNA kit. Shifting the conversation of DNA from genealogy to how DNA can help you improve your health.
The Challenge
EARN IT. Strategy
We repositioned the brand around personalised health insights, activating a micro-influencer strategy and expert-led content to drive trust, awareness and engagement across social and media. A two-part influencer content flow (test + results), paired with credible clinical voices and targeted media angles, ensured Chromozoom stood out.
Earned
5.9m
PR reach
22
Media articles
7.6m
Influencer reach
