Terry’s Chocolate

EARN IT. Strategy

Ever wondered what Terry’s Chocolate Orange would taste like, without the orange? Well, our media strategy got journalists thinking about exactly this to announce the launch of Terry’s new Chocolate Milk Ball.

Sparking a nation-wide ‘norange’ debate across nationals, consumer, regional, broadcast and trade, we drove the brand’s ‘beyond orange’ strategy, delivering key messaging and blanket coverage.

Earned