The Bread Factory

EARN IT. Strategy

We developed a trade PR strategy to support The Bread Factory x Wildfarmed new, market-leading range of regeneratively-farmed premium breads for foodservice.

We targeted The Bread Factory’s audience of chefs and foodservice providers – who value quality and sustainability on menus – through trade media. We positioned the brand as leading the movement for more sustainable bread practices in foodservice and answering an increasing demand for this from consumers.

Earned