PR pulse: How PR and marketing can get closer

Food and drink brands are facing a reputational melting pot with the ultra-processed narrative ramping up, in addition to heightened consumer awareness on transparency, sustainability and nutrition. Brands need to get on the right side of this by bringing marketing and PR closer together.

PR and Marketing teams have similar objectives which should be aligned, from growing brand awareness to driving market share. Brands bringing these closer together is not only reputationally valuable but it can also create business efficiencies and maximise marketing spend.

So how can you bring PR and Marketing closer together? Here are five practical tips to get things going.

1. Collaborative Planning Sessions: Organise regular joint strategy meetings where both teams can share their goals, upcoming campaigns, and insights. This fosters collaboration and ensures that messaging is aligned across all channels. As an agency we hold EARN IT. workshops which aim to streamline and pin point brand communications across the marketing mix.
2. Shared Goals and Metrics: Establish common objectives and KPIs that both teams can work towards. This encourages teamwork and accountability, as success is measured collectively.
3. Cross-Functional Projects: Initiate projects that require input from both teams. By working together on specific initiatives, team members can build relationships and understand each other’s roles better.
4. Integrated Communication Platforms: Use shared tools or platforms for communication and project management, like Slack. This ensures that both teams are on the same page, can easily share updates, and collaborate in real-time.
5. Joint Training and Workshops: Conduct training sessions or workshops that focus on skills relevant to both teams, such as storytelling, digital marketing strategies, or crisis management. This not only enhances skills but also promotes camaraderie and understanding of each other’s roles. Nexus has managed workshops and training for a number of its clients. Having a trusted partner, who understands the brand, lead these sessions provides added value for the teams. 

Nexus is a food & drink PR and marketing agency in London, which believes everything is an opportunity to EARN IT. – whether through PR, social, creative, advertising, experience or influencers. Nexus is “a PR agency that gets marketing” or “a marketing agency that gets PR”. Either way, very rare.

Want to know more? Get in touch.