Bumbu Rum

EARN IT. Strategy

This 360-strategy hit Bumbu’s audience from all touch points including PR, social media and influencers.

We partnered with one of London’s hottest streetwear stores, skateboarding legends and top influencers on an event to launch Bumbu’s limited-edition skateboards. We leveraged hype around ‘Go Skateboarding Day’, the UK’s booming skateboarding scene and the sport at the Olympics ’24, whilst providing a brand experience for new and existing consumers.

Earned