Bertinet Bakery
Real authentic sourdough
Position the brand as an authority whilst raising awareness of its nutritional value.
The Challenge
EARN IT. Strategy
The media and consumer narrative against UPFs was gaining momentum. We developed a strategy that would help Bertinet Bakery lead the conversation around UPFs and the bread category., raising awareness of its authentic, unprocessed and nutritious proposition.
Through both pro-active and reactive media outreach, we delivered key brand messages, insights and expert opinion – securing continuous national and trade media coverage over the course of 3 months.
Earned
122m
Media reach
11
Media articles
75%
Key national media
