Bertinet Bakery
Make It Real
Establishing a brand identity whilst driving education around authentic sourdough.
The Challenge
EARN IT. Strategy
Our 360 strategy positioned the brand as playful, honest and authentic – in a world full of sourfauxs.
We hit our target consumer at every touchpoint, from PR to social media, backed by the UK’s biggest foodies, most credible scientists and baking experts.
Our content and media strategy helped the brand lead the conversation around authentic sourdough’s important role vs processed bread, with plenty of deliciousness and French flair along the way.
Earned
270m
Media reach
40%
Increase in positive online sentiment (56% to 96%)
88
Media articles
2m+
Social accounts reached
6k
Follower increase in 6 months
