A brand’s visual identity is at the core of the overall brand world, with over 90% of the information transmitted by our brains being visual. It’s an artful process of translating a brand’s essence and values into tangible visual elements that form its visual identity. At Nexus, we go beyond creating aesthetically pleasing designs, our team of design professionals aim to create a brand world that truly gives an individual and ownable presence in market. This is in addition to creating assets and marketing collateral which perfectly reflect the brand, convey meaning and create a consistent and cohesive brand experience across all touchpoints.

Visual branding creates a memorable and distinctive brand identity that sets the brand apart from competitors. From logos and colour schemes to typography and imagery, every visual element contributes to the brand’s personality, values, and positioning. A well-designed visual identity not only captures attention but also fosters brand recognition and recall, ensuring that consumers can easily identify and connect with the brand.

We re-designed Wadworth’s heritage brands across packaged and on-trade formats, creating brand worlds and managing this through to final production. We developed the visual branding off the back of an extensive research program, to inform and allow us to create an overarching proposition for Wadworth, alongside growth customers segments and aligned beer brand propositions and creative briefs.

Visual branding reinforces brand consistency and coherence across all touchpoints. From packaging design and advertising campaigns to social media posts and website graphics, consistent use of visual elements reinforces brand identity and builds trust and familiarity among consumers. This visual consistency not only strengthens brand recognition but also reinforces the brand’s positioning and messaging, driving brand loyalty and preference over time.