This initial phase of a branding project is about setting the tone for the entire brand. Naming and concepts are integral components of brand development, encompassing the creation of brand names, taglines, slogans and overarching brand concepts that communicate its unique identity and value proposition. We support your brand beyond mere words and visuals, aiming to convey meaning and establish a memorable connection with target audiences. Naming and concepts play a crucial role in shaping brand perceptions, influencing consumer behaviour and differentiating brands from competitors in a crowded market.

Our work with Glean, saw us develop a name and brand architecture for a new domestic cleaning brand looking to bring a premium, modern and eco proposition to market.

Naming and concept development lay the foundation for brand identity, differentiation, and consumer engagement. From packaging design and advertising campaigns to product launches and digital marketing, the name and concept serve as the cornerstone of the brand’s visual and verbal identity. Consistent use of the name and concept reinforces brand recognition and strengthens brand equity, fostering trust and loyalty among consumers.