Is PR still relevant? And what exactly can it do for brands?

In today’s fast-paced media and digital landscape, where trends come and go in the blink of an eye, you might wonder: Is PR still relevant? It may no longer be how you remember the ‘traditional’ ways when column inches were the key but the answer is…a resounding yes.

In an era dominated by social media and real-time communication, PR has evolved beyond its traditional roots to incorporate a wide range of marketing strategies and business tactics. From digital storytelling and profiling to influencer partnerships, modern PR is more dynamic and diverse than ever before.

Why is PR still relevant?

1. It builds brand reputation and consumer trust.
2. It keeps the press informed on new product launches, collaborations, services and wider company news to generate coverage that builds relationships and awareness with the target audience.
3. It enables brands to remain relevant and credible through placing them into wider cultural conversations.

What can PR do for brands?

1. It has the power to drive discoverability and place your brand in front of millions of potential customers, retail buyers and foodservice operators. Earned coverage is widely regarded as the most trusted and effective form of marketing.
2. Digital PR can also create important website links through media sites. High-quality backlinks are used as a signal to Google to push your site higher up the Google page ranking and therefore improve your SEO and visibility.
3. With the rise of influencer and social marketing, PR has also become increasingly involved in identifying, engaging and managing relationships with influencers and agents who can help promote the brand to their followers.

PR is a crucial part of a marketing strategy that shouldn’t be overlooked. Despite the ever-changing media landscape, PR remains a powerful tool for brands to shape their reputation, engage with audiences and drive business success. Our Don’t Melt David campaign for Tenzing is a brilliant example of how PR can deliver reputationally and commercially. Not only did it secure over 42m media impressions, including national and broadcast coverage, it also secured the brand a listing with Waitrose. We have a good understanding of how to drive growth across trade and consumer audiences, and in a competitive market.

About Hannah Mensah-Kane: Hannah is an accomplished Public Relations expert with 10 years of experience in lifestyle, food, wines, spirits, health and others. Hannah understands the importance of building strong journalist relationships and delivering impactful campaign coverage.

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