Tenzing
Don’t melt David
Launch Tenzing’s climate pledge.
The Challenge
EARN IT. Strategy
Dramatize the issue of climate change through creativity not painful worthiness.
We worked with UCL to calculate the amount of ice an average UK consumer melts in two weeks. This amount of ice was used to create a giant ice bust of Sir David Attenborough.
This delivered the national picture story for print, online and broadcast.
Earned
42m
PR reach
12m
Social impressions
2X
International broadcast
