Lee Kum Kee

EARN IT. Strategy

Develop socially relevant research and partner with Asian food icon Ken Hom CBE.

We created five quick, easy and flavoursome recipes that cost under £5 to feed a family of four or under £1.20 per person. This was directly based on consumer research showing that 59% of Brits want to cut back on how much they spend on takeaways, but 53% don’t cook alternatives at home because they just don’t know how.

Earned