Dopsu

EARN IT. Strategy

Hero Dopsu’s unique product range by matching each of them with the UK’s favourite new dishes.

Consumer research explored the ‘new’ British menu and uncovered the UK’s new favourite dishes. To celebrate these, we launched the ‘Make your match’ content challenge, a ‘Masterchef style’ cook-off. Each dish was judged by a panel of foodie personalities including, Fred Sirieix, Sabrina Ghaynor, Matt Pritchard (AKA The Dirty Vegan) and inventor of Dopsu, Dermott Slade.

To drive news and brand engagement we launched Kebab à la Karte, a one-day brand experience in London with Fred Sirieix to serve Londoners, influencers and journalists free Dopsu doners.

Earned