Bella Italia
Live for the Good Aaaahh’s
Protect against declining footfall, grow brand awareness and drive bookings.
The Challenge
EARN IT. Strategy
Pasta is one of Britain’s favourite foods. Our mission was to build an emotional connection beyond food and price.
The Live for The Good Aaaahhs brand platform kicked off a new tone of voice, identity and allowed the campaign to hero key moments and products, Pastaaahh, Pizzaaaahh, Carbonaraaaahh!
Earned
41.2m
Impressions
12%
Preserved sales in target sites
178,900
Influencer reach
