Survival of the hottest

McCain Foodservice

BRAND CHALLENGE

Create a buzz around new McCain Foodservice Staycrisp Fries and engage with influencers

NEXUS INSIGHT

Chips are more than a side – they often make up 50% of our plate when eating out. It’s time to make chips the main attraction.

STRATEGY & STORYMAKING

With roots in street food, word of mouth recommendation is common currency in casual dining so we got the influencers on board, and backed it up with hard evidence, showing new Staycrisp Fries stay hotter and crispier than competitor fries.

A digital and print teaser campaign generated buzz, building to a live launch big reveal hosted by top street food operators who had been recruited to trial the product and challenged to a chip-off to create their best topped chip dish.

Survival of the hottest

McCain Foodservice

BRAND CHALLENGE

Create a buzz around new McCain Foodservice Staycrisp Fries and engage with influencers

NEXUS INSIGHT

Chips are more than a side – they often make up 50% of our plate when eating out. It’s time to make chips the main attraction.

STRATEGY & STORYMAKING

With roots in street food, word of mouth recommendation is common currency in casual dining so we got the influencers on board, and backed it up with hard evidence, showing new Staycrisp Fries stay hotter and crispier than competitor fries.

A digital and print teaser campaign generated buzz, building to a live launch big reveal hosted by top street food operators who had been recruited to trial the product and challenged to a chip-off to create their best topped chip dish.