Sunny side pop up café

British Lion Eggs

BRAND CHALLENGE

How to engage with Millennials about a staple food and find a way to leverage their under-rated nutritional benefits in a competitive and dynamic health food market.

NEXUS MOMENT

Millennials are fuelling the fast growth of protein-rich products and foods that are nutritionally beneficial. Eggs are one of the best sources of protein, vitamins and minerals – the younger audience needed to see them with fresh eyes.

STRATEGY & STORYMAKING

The Sunny Side Up pop up café showcased high protein, healthy and versatile egg recipes over two days in the heart of Covent Garden. Eggs ambassador and TV chef Simon Rimmer cooked for the public, raising money for charity, alongside top Instagrammers who ran masterclasses on how to get the perfect egg recipe shot.

ENGAGEMENT

102 items of coverage generated

68.7m circulation and AVE of more than half a million pounds

1.2m reach for the event on Instagram, 2m reach on Twitter

Sunny side pop up café

British Lion Eggs

BRAND CHALLENGE

How to engage with Millennials about a staple food and find a way to leverage their under-rated nutritional benefits in a competitive and dynamic health food market.

NEXUS MOMENT

Millennials are fuelling the fast growth of protein-rich products and foods that are nutritionally beneficial. Eggs are one of the best sources of protein, vitamins and minerals – the younger audience needed to see them with fresh eyes.

STRATEGY & STORYMAKING

The Sunny Side Up pop up café showcased high protein, healthy and versatile egg recipes over two days in the heart of Covent Garden. Eggs ambassador and TV chef Simon Rimmer cooked for the public, raising money for charity, alongside top Instagrammers who ran masterclasses on how to get the perfect egg recipe shot.