Making a staple sexy

British Lion Eggs

BRAND CHALLENGE

Eggs were seen as a boring, unfashionable, staple food and were losing ground to more innovative ingredients and ready-to-eat competitors.

NEXUS MOMENT

Use the #foodporn trend and carefully selected healthy lifestyle influencers to appeal to a new audience, maximising social media reach.

STRATEGY & STORYMAKING

Target different segments of the Millennial audience throughout 2018 with specific messaging and refresh the image of eggs to boost sales.

Create content that resonates with the specific audiences of our influencers while also delivering the overarching #EggsMyWay campaign and key messages around health, versatility and taste appeal – from The Lean Machines with a predominantly male fitness audience, to Max Whitlock with broad family appeal, to Isaac Carew – a chef and model with strong female following, to The Food Medic – junior doctor, PT and healthy foodie.

Making a staple sexy

British Lion Eggs

BRAND CHALLENGE

Eggs were seen as a boring, unfashionable, staple food and were losing ground to more innovative ingredients and ready-to-eat competitors.

NEXUS MOMENT

Use the #foodporn trend and carefully selected healthy lifestyle influencers to appeal to a new audience, maximising social media reach.

STRATEGY & STORYMAKING

Target different segments of the Millennial audience throughout 2018 with specific messaging and refresh the image of eggs to boost sales.

Create content that resonates with the specific audiences of our influencers while also delivering the overarching #EggsMyWay campaign and key messages around health, versatility and taste appeal – from The Lean Machines with a predominantly male fitness audience, to Max Whitlock with broad family appeal, to Isaac Carew – a chef and model with strong female following, to The Food Medic – junior doctor, PT and healthy foodie.