Brand Challenge.
To inspire millennials to eat more eggs and to extend their repertoire of dishes and occasions
Nexus Moment.
Protein and health are a major motivator for millennials with consumer research identifying a thirst for education around eggs as nature’s wonder food.
Strategy & Storymaking.
We partnered with Britain’s favourite diver, Dad and foodie, Tom Daley, to demonstrate the health benefits of eggs from the perspective of an Olympic athlete who also hosts his own food channel on You Tube.
Engaging and accessible content was created to run on Tom’s own channels with over 2m viewers as well as British Lion eggs own. Tom also featured in a series of media interviews about his life, diet and training.
A partnership with Mob Kitchen digital foodie channel ran a series of delicious easy protein-packed egg dishes together with Mob Food Truck brioche egg sandwich sampling at university campuses.
Sponsorship of the Table Manners podcast hosted by Jessie Ware communicate key messages around health and versatility. All activity was supported by a media centre focusing on the health benefits and leveraging high profile research findings. Sample below:
