Influencer launch

National tea day

BRAND CHALLENGE

Drive significant awareness of national tea day and increase share of voice over and above mainstream tea brands brands

NEXUS MOMENT

Tea is a daily ritual for millions of Brits from builders to the queen – its’s all about celebrating diversity – everyone has their own tea quirks.

STRATEGY AND STORYMAKING

We created a series of micro stories that celebrated the diversity of tea. Including unveiling the world’s most expensive teapot and driving partner coverage through tea pairing, tea cocktails and a host of others. Used a network of diverse and charismatic influencers who passionately represented and could believably tell each story to media.

Influencer launch

National tea day

BRAND CHALLENGE

Drive significant awareness of national tea day and increase share of voice over and above mainstream tea brands brands

NEXUS MOMENT

Tea is a daily ritual for millions of Brits from builders to the queen – its’s all about celebrating diversity – everyone has their own tea quirks.

STRATEGY AND STORYMAKING

We created a series of micro stories that celebrated the diversity of tea. Including unveiling the world’s most expensive teapot and driving partner coverage through tea pairing, tea cocktails and a host of others. Used a network of diverse and charismatic influencers who passionately represented and could believably tell each story to media.